Insurance Marketing Strategies and Ideas

TABLE OF CONTENTS

Top 7 Insurance Marketing Ideas for Your Business Growth

Are you looking for ways to expand your business and generate more leads in your sales pipeline?

The insurance industry can be competitive, striving to get valuable customers daily. An ideal combination of insurance marketing ideas can help you improve your brand reputation, increase awareness, and convert leads.

We understand how it is time-consuming and daunting to launch successful marketing campaigns. It requires meticulous planning and your staff’s dedication to assemble the different elements and execute a program that can drive the desired results!

This article enlists the best marketing ideas for insurance agents to help them connect with their audience and strengthen their communication channels!

Let us get started!

What Is Insurance Marketing?

Insurance advertising refers to a company’s effort to promote its services to its intended audience. It helps them execute customer-oriented campaigns to generate higher profits.

If your firm uses insurance marketing, you can

• Reach out to new markets
• Expand your brand visibility
• Push prospects to the bottom of the funnel
• Retain clients by cross-selling and upselling, etc.

It forms the base of all operational, administrative, and selling activities! But it can be complicated to pick suitable insurance marketing ideas that work for your business. Unlike other industries focusing on desire and need, insurance agencies speak of unfortunate circumstances like deaths and accidents.

The primary goal of insurance companies is to discuss unpleasant things and offer a solution to restrict their damage. But, they must be careful about their words and display empathy. The irony makes it harder to launch insurance marketing campaigns that can get you more engagement and responses.

Please remember that insurance is not tangible. It is a promise from a company to support a family or provide financial aid in difficult times. Thus, select impactful yet simple life insurance marketing ideas to communicate your message.

Your prospects or clients must not feel your firm only focuses on self-again and does not care about their needs and preferences. Form personal connections that go on for years and help you generate passive sales.

Top 7 Insurance Marketing Ideas for Your Business

Selling insurance policies to people can be challenging and complicated, and you may hit several bumps across the road. You must gain your audience’s trust and instil hope that you can help them if they need you! Your insurance marketing campaigns should allow you to achieve these objectives effortlessly and efficiently.

Send Personalized Postcards to Make Your Audience Feel Special

People like receiving personalized messages because they feel valued. Many marketing strategies for insurance agents revolve around customization that ensures a better ROI!

Personalization offers customers a break from the pool of generic ads floating all over the internet. But is sending a personalized email to your prospects enough?

Unsurprisingly, no!

Custom emails are easy to send, but most people don’t check them daily. They might move their emails to the spam folder without reading them, making it essential to use more robust insurance marketing ideas for your business.

Direct mail does not replace email, but it is a better insurance marketing tool. It is more long-lasting, personal, and result-bearing. Direct mailing campaigns create nostalgia among recipients, making it easier to build emotional bonds.

Insurance agencies can use these bonds to form a high-quality client base and increase revenue. With a response rate of 2% to 5%, direct mail insurance marketing ideas can guarantee to spread awareness and get more people to reach out to you!

The upcoming question is—which direct mail format is the best? And we do not need to think twice before answering postcards!

They are small and compact, making them affordable. Yet, they impact people the most, helping you take your life insurance marketing ideas to the next level!

• They are memorable: People remember postcards by their graphics and bold headlines. Try to use high-resolution images and relevant messages to ignite interest among your audience.
• They are long-lasting: Direct mail postcards are durable, unlike the digital insurance marketing ideas or ads people see for a few seconds. Their heavier card stock makes them feel good to touch. And people can stick them to their refrigerators or boards for reference, primarily if these postcards carry an exciting offer.
• They can be highly personalized: You can do much more than add a person’s first name using direct mail postcards. PostGrid’s automated direct mail services help you design custom postcards with variable data printing. You may add variables, like name, age, gender, location, preferences, etc., to make your insurance marketing ideas more productive! For example, you have a list of people who recently visited your auto insurance web page. You can target them with customized messages via our solutions.

Experiment with different postcard sizes

Using PostGrid, you can send postcards of various sizes and orientations. The classic 4” x 6” works well and is affordable. They help you communicate your message to your targeted audiences under your insurance marketing campaigns within one to five business days via Canada Post.

You may opt for oversized postcards to differentiate your mailers from other items a person might receive in their mailbox. Such unique marketing ideas for insurance agents help you keep in touch with your prospects and let them make an informed choice.

Use catchy headlines

The postcard headlines are the first thing a reader might see. Since postcards do not require envelopes, the recipient flips the card over and reads the first line—your heading.

Try to make it worth their time and seal a call-back using catching headlines. Include impactful words and phrases and provide a solution to the reader’s requirements. Your headlines can make your insurance marketing ideas a hit because people hold onto them and use them to identify your business.

Introduce time-critical offers

The best way to speed up responses for your insurance marketing campaigns is to add time-sensitive offers. As discussed earlier, people like to stick postcards to their refrigerators. Though it increases brand visibility, it can make people forget about your message. So add a deadline to push them to complete the CTA right away!

Send Triggered Mail Items

Triggered direct mail helps agencies grab opportunities at the right time. It helps them stay alert and capture crucial client actions. For instance, the best time to connect with prospects is right after they view your website or drop an inquiry. But, you may miss it sometimes, pushing away a hot lead.

Triggered mailings are promising insurance marketing tools to help you understand clients’ needs and provide them with a custom product or service. They allow you to minimize sending generic messages to prospects and work with high-quality client data highlighting their preferences.

Sending triggered mail is a no-brainer for your insurance marketing campaigns because it is beneficial. But, finding the right tool to launch your programs can be puzzling.

Luckily, PostGrid’s direct mail solutions can help you set specific client actions to trigger a mailing campaign. For example, imagine you want to send a welcome postcard as part of your life insurance marketing ideas to everyone who fills out the contact form on your website. You can feed this action on our platform, and PostGrid can help you send automatic direct mailers.

Re-engage old clients

You may use triggered direct mail for your insurance marketing campaigns to re-engage past clients. Try to ask them for a referral or check whether they have any requirements. Staying in touch with old clients is challenging because your staff is busy serving your current customers.

PostGrid’s direct mail API helps you plan and set your mailing insurance marketing ideas in advance. You can upload a list of your old clients and create artwork. Then, select a date and place your order.

PostGrid can automatically use this information to print and ship the items at the right time.

You can use this feature to send anniversary cards to old clients or greet them on their birthdays. It makes your audience feel that you care about them and remember them.

Combine email marketing

Agencies might combine their triggered direct mail with email marketing to improve insurance marketing ideas and nurture leads. This combination helps reinstate the messaging and expand outreach.

You can send a custom email after a recipient receives their direct mail items. Use the same headline and offer to help people recall your brand!

Track Clients Via Email Marketing

As said above, combining email and direct mail can help you reach out to more people. These channels go hand-in-hand because they balance offline and online insurance marketing ideas and let agencies get the best of everything!

Email marketing is one of the most affordable and convenient marketing strategies for insurance agents to succeed. It allows you to talk to prospects 1:1 and offer them valuable information that can convert them.

Email marketing lets you connect with your existing and potential clients with insurance-related knowledge, bundle discounts, the latest news, etc. It allows you to display your services systematically, boost your insurance marketing effort, and generate valuable leads.

Personalize emails

Try to send subscribers emails that match their interests or preferences, making them more likely to engage. You can personalize the subject lines to increase open rates and push people to read your message.

Use an automated email marketing solution:

If you want to hop aboard the email insurance marketing train, you might send thousands of emails daily. Thus, try using an automated solution to handle your email campaigns.

Consider using tools like MailChimp to help you draft your email insurance marketing campaigns effortlessly.

Add compelling CTAs

Always guide your clients on what to do next without assuming they will contact you after seeing your message. CTAs help them take the right step and move ahead in the customer journey.

Add straightforward CTAs your clients can complete within a few seconds or minutes to ensure your insurance marketing ideas can attract higher responses. Ditch the old ‘Buy Now’ or ‘Click Here’ buttons and replace them with more persuading CTAs like ‘Get a free quote.’

You can use the same CTAs as your direct mail items to push people to take the desired step at least on one channel. PostGrid’s direct mail API is compatible with your favourite email marketing platforms. It helps you launch integrated insurance marketing campaigns and improve their impact!

Send Press Releases and Monthly Newsletters

Press releases help keep your audience informed about what is going on within your organization. It helps you promote your work culture and show people how you work efficiently to fulfil your client’s expectations.

You can send press releases via direct mail to make your insurance marketing campaigns more effective. Hire someone? Open a new branch in a different locality? Compile all the information in an exciting way for your customers and send it to them as monthly press releases.

Another insurance marketing tool is a newsletter. You can print and ship weekly, monthly, or bi-monthly newsletters to discuss your recent accomplishments and keep your existing clients in the loop.

Use direct mail automation:

Automating your insurance marketing campaigns to send newsletters and press releases can help you save money and time. You can draft your mailers in advance and send them monthly or according to your preferred time frames without straining your budget. It also helps improve your internal productivity and boosts employee morale.

Do not sell

You may add a CTA to your newsletters and press releases. But try curating client-friendly content for your insurance marketing campaigns without an assertive selling tone. It helps you offer valuable information to readers and showcase your knowledge without making them feel it is a sales agenda!

Mail Coupons or Vouchers to Long-Term Clients

Client retention strategies are equally significant to your acquisition programs. They allow you to cross-sell and upsell other services or products to generate higher profits. Retaining clients is also easier than converting new ones.

How can you use client retention as one of your new ideas for insurance companies or agencies?

You can send them shopping, spa, or movie vouchers. It does not matter what you offer because the gesture counts more. Sending these items to your loyal clients demonstrates how much you appreciate them. It is one of the most rewarding insurance marketing ideas because it lets you nurture personal connections.

Use PostGrid’s direct mail services to ship coupons to the correct addresses quickly and affordably!

Understand your clients’ preferences

Try sending people vouchers for something they enjoy, even though all coupon types are appreciated.  Also, you must try making your offers more personalised if you have enough data.

Create an Impressive Website to Wow Your Audience:

94% of your website’s first impressions come from its design. Companies must put in the effort to make their websites look appealing and attention-grabbing. They might need to hire a professional, but it is worth it and makes your insurance marketing ideas successful.

Your insurance marketing campaigns will be more effective if your website is user-friendly and has excellent graphics.

You can redirect your direct mail recipients to your website to increase traffic using QR codes or PURLs. Also,  you can encourage prospects to visit your page by adding links to your social media accounts and website.

Please note a visually unappealing or outdated website can drive away potential clients. Try updating it frequently and adding more functionalities as a part of your life insurance marketing ideas to make them stay and contact you!

Match colours to represent your brand’s vision

One of the new ideas for insurance companies is to match the website’s design with the brand’s colours. It helps improve brand recall and visibility!

Make your website as unique as your company, and set yourself apart! While working on your website, settle on a palette with two to three primary colours.

It might be hard to always focus on these minor details. But making your website attractive is one of the best insurance marketing ideas to work with to improve response levels.

You may also send direct mail items that match your website’s colours. It helps you capture your website’s essence into snail mailers and send it to your prospects’ doorsteps—making the interaction memorable!

Make it easy to navigate:

Prioritize your website’s navigation under your insurance marketing ideas to get the most out of them. Imagine a prospective client visiting your website after seeing your ad on social media or receiving a direct mailer. Would you want them to leave the web page without filling out the contact form? No, right?

Make it simple for clients to find the insurance information they need on your website. Instead of confusing them and turning your insurance marketing program go in vain, use broad and clear headings for easy and quick navigation. Prompt visitors to complete the CTA, helping your company take them ahead of their customer journey.

Make it mobile-friendly:

A mobile-friendly website gets more traffic because many people prefer visiting web pages on their phones. It is handier than a computer or laptop, pushing more companies to focus on their website’s responsive design.

Your website must adapt well to tablets and android phones to add value to your insurance marketing ideas and boost engagement.

Utilize Content Marketing to Attract Genuine Leads

Content marketing is one of the most effective insurance marketing ideas because it helps agencies drive traffic from potential clients who are likely to buy their policies.

SEO can help you generate online traffic, but it does not guarantee that you can generate leads. Try pairing with data-driven and influential content insurance marketing to help grab the attention of active prospects and connect with them.

Creating valuable content for your audience allows you to highlight your expertise and knowledge on insurance and finance-related topics. These insurance marketing ideas ensure people think of your brand as reputed and helpful. Thus, they can contact you to discuss their requirements and expectations and get a solution from you!

Content creation is also an excellent insurance marketing strategy because it helps you promote your company as a trustworthy authority. It makes people confident about your services and persuades them to take the conversation ahead.

Research trending topics:

Try understanding your clients’ perspectives when they visit your blog section or follow you on a social media platform. What do they want to learn about insurance? Which topics are they most interested in these days?

Researching for the hot topics and curating high-quality content at the right time helps boost your insurance marketing ideas and grow your business. These subjects are also more likely to take the top spots on the SERP, helping you increase your traffic score.

Select a content format:

Content can mean many things, from infographics and charts to blog posts. You can combine the content formats to engage more people on your website and other platforms. It can help give your life insurance marketing ideas a headstart and let you appeal to people of all age groups and professions.

Add internal links:

Another insurance marketing strategy many agencies employ is to link their content internally. It helps them redirect visitors to other pages on their website, making them stay longer. Internal links also help people understand the scope of your services by reading additional information that displays your industry expertise.

Link content marketing with direct mail:

You may combine almost all your insurance marketing ideas with direct mail because it is flexible and technologically advanced. Add PURLs or QR codes that take recipients to your website’s blog section.

You may use specific CTAs to help prospects get more information via direct mail, including

• Visit the link below to download our whitepaper on the benefits of buying life insurance in your 20s.
• Scan the code to unlock more details about minimizing your premium and paying off loans faster.

Direct mail is one of the most profitable marketing ideas for insurance agents to convince clients to talk to them. You can improve its scope by linking it to your content marketing effort and helping prospects know you better!

Manage Your Online Reviews:

Your review management plans significantly affect your insurance marketing campaigns and client acquisition levels. All companies must have the necessary plans to manage positive and negative reviews professionally and not let them interfere with their functioning.

Your clients rely on reviews they find on social media or Google to make a buying decision. They also believe real-life examples they might hear from their family or friends.

Reviews are influential and can make or break a lead. They decide if a client picks you or chooses another insurance company because your company could not gain their trust.

Review management should be at the top of your insurance marketing ideas list. It can help you manage your online reputation and avoid losing valuable clients.

Respond to all reviews:

Avoiding negative reviews is not the solution! You must confront them and respond politely. Make talking to these clients one of your primary insurance marketing ideas to manage your reputation. Offer to resolve their problems and ask them to contact you personally.

Reply to positive reviews with gratitude and let the clients know their feedback matters.

Actively seek feedback:

Motivate your current clients to leave a review on your website or Google. Ask them to share their experience working with you to help provide valuable insights for new clients.

You may use PostGrid to send customer surveys under your insurance marketing campaigns and gather reviews. Include a QR code that takes recipients to your web page where they can post their feedback.

Keep tabs on all online platforms:

Your agency’s insurance marketing campaigns must not focus on one platform only. Keep an eye out for reviews on all channels because they are significant to your brand image.

More Tips To Help You Improve Your Insurance Marketing Ideas

Your agency can work on your life insurance marketing ideas by keeping a few things in mind. Be considerate of your buyer personas, and design strategies that suit them to add to your company’s growth!

Create the Offline and Online Customer Journey

Try developing a road mark to push clients from the top of the funnel to the bottom. It can help you pick the correct combination of insurance marketing channels that can drive the best results.

You can choose the channels depending on your budgets, preferences, and needs. Check what works best for you and move ahead with a suitable combination.

Test Your Insurance Marketing Campaigns

Agencies should track their insurance marketing program results and monitor performance. It lets them analyze the campaign in depth ad collect insights to improve the upcoming advertising strategies.

PostGrid’s direct mail services help you track your sent mailers in real-time. You may also download campaign reports and insights after every mailing program.

Segregate Your Audience

You do not need to choose one insurance marketing channel and ditch the others. Combine them and launch an integrated program to suit clients’ expectations in different stages of their customer cycles.

Our automated direct mailing solutions help you create custom lists to target all sections of your client base. It helps improve your campaign responses and get a higher ROI.

How Does PostGrid Help Its Insurance Clients Automate Their Print and Mail Campaigns?

PostGrid assists companies in launching successful insurance marketing campaigns by offering them all-inclusive services. Our solutions help them draft, print, and ship their mail items in one go—without any manual effort from their side!

One of our insurance clients recently launched a mailing campaign with us to boost their insurance marketing efforts and produce new leads. They sent 5,000 personalized mailers to their prospects expecting a response rate of at least 5%. 

The good news is they could save nearly 70% of what they planned on spending on the campaign if they launched it in-house. 

What role did PostGrid play?

Our professionally-built templates helped the client design attractive mailers for their insurance marketing program. They also added customizations, like their brand logo, contact information, images, etc., to make the artwork look more appealing. Our template editor helped them make the changes until the last minute without going through hectic processes.

The client compiled a targeted mailing list for their insurance marketing campaigns using PostGrid. Our services enabled them to choose the relevant geo-demographics to segment their audience and expand their reach. They also benefited from other features, like

• Address verification
• Metadata tagging
• Data security
• Hubspot integration
• Flexible pricing

The results were more phenomenal than we expected, with a response ratio of 25%. PostGrid helped the company grow 10x its revenue and establish a reputed brand image in the market. 

Conclusion

Employing insurance marketing ideas to increase your sales is the need of the hour! Your agency needs well-thought, customer-centric, tailored campaigns to engage your intended audience and convert prospects.

PostGrid’s direct mail API and automation software can help you send high-quality items to prospects and customers. They assist you from start to finish, saving time, money, and effort!

Sign up or drop an email at sales@postgrid.ca to learn more about how we allow our clients to make their insurance marketing ideas a hit!

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